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App Store keyword field checker

Paste your app name, subtitle and keyword field. It checks them against Apple's own rules, shows every wasted character, and gives you a cleaner field to copy. Nothing you type leaves your browser.

Your results appear here as you type.

Or try the example: a real app name and subtitle with a keyword field full of common mistakes.

How Apple reads your listing

App name30 characters · shownOrate: Video Teleprompter
Subtitle30 characters · shownAutocue prompter for scripts
Keyword field100 characters · hiddenrehearse,speech,cue,cards,reels
One pool of words

orate · video · teleprompter · autocue · prompter · scripts · rehearse · speech · cue · cards · reels

can match searches like

speech telepromptervideo cue cardsrehearse speech

Apple matches words from your name, subtitle and keyword field, plus your category. That's why a word only needs to appear once across all of them.

Apple's rules, with examples

  1. Commas, no spaceshabit, tracker, streakhabit,tracker,streakSpaces next to commas count toward the 100.
  2. Don't repeat your name or subtitlevideo,teleprompter,speechspeech,rehearseFor an app called "Video Teleprompter", those words are matched already.
  3. One form of each wordspeech,speechesspeechApple counts plurals of words you've included as duplicates.
  4. Skip generic wordsapp,free,bestreels,vlogApple calls words like app and game too broad.
  5. No competitors or trademarksrivalapp,brandnameautocue,prompterCompeting app names and trademarks aren't allowed, and can get the app rejected.
  6. Use all 100 characters62/10098/100Each unused character is a search you can't appear in.

Rules from Apple's App Store search guidance, checked October 29, 2026.

A clean field is half the job. The other half is choosing the words. Rankmint finds the keywords you can win in each country, writes the field within these rules, and saves it to App Store Connect. Launching November 5, 2026.

Pre-order for $19 Check which words you rank for

Not ready to pre-order? Get one email when Rankmint launches.

Questions

How many characters is the App Store keyword field?

100 characters, with terms separated by commas and no spaces. The app name and subtitle can each be 30 characters.

Should I put spaces after commas in the keyword field?

No. Apple's format is commas with no spaces, for example habit,tracker,streak. A space after each comma uses characters you could spend on keywords.

Do plurals count as separate keywords?

Apple says plurals of words you've already included are considered duplicates. Keep one form of each word.

Can I use competitor names in my keywords?

No. Apple's guidance says not to use competing app names, trademarks or celebrity names, and doing so can get your app rejected.

Can people see my keyword field?

No. The keyword field is set in App Store Connect and isn't shown on your App Store page. The app name and subtitle are shown.